Hello, I am

Babar Khan

11 Years Of Digital Marketing | A PPC Enthusiast

Who am I ?

A Digital Marketer / PPC Specialist / Product Developer

During my 11 years of experience, I have successfully designed and managed around 2,100 digital ad campaigns, strategically investing approximately $2.4 million in total ad spend.

Personal Info

  • Birthdate : 09/13/1993
  • Email : babarkhan@adsninety.com
  • Phone : +17162719691
  • Linkedin : Babar-khan77
  • Address : T-3/13 Steel Town, Bin Qasim, Karachi.

My Expertise

PPC | SEM

11 Years on experience in paid search engine marketing.

Social Media Marketing

Have Launched & Marketed More Than 600 Products on Social Media Platforms.

Omnichannel Marketing

Vast Experience Of OCM Using Paid, Organic, Email & Other Marketing Mediums.

My Resume

Expertise

2021 - Present

Vice President Digital Marketing & Brand Awareness [Code Ninety Ltd.]

- Managed and executed over 1,200 high-impact Google and Facebook ad campaigns with an ad spent of above 1 Million USD, driving significant traffic and engagement. - Launched and optimized PPC campaigns across major platforms, leveraging advanced tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and HubSpot. -

Dec 2018 - Feb 2021

3. Project Manager & Marketing Strategist [Technado PVT Ltd.]

Formulated and executed comprehensive marketing strategies for Google, Facebook, and YouTube, leading to a 40% increase in online visibility. - Launched over 500 targeted ad campaigns, resulting in a 60% growth in website traffic and a 35% increase in user engagement. - Achieved a 30% reduction in cost-per-acquisition (CPA) and a 50% increase in conversion rates through meticulous campaign optimization.

Jul 2016 - Jan 2017

5. DMM & IT Officer [KASB Bank]

Created, amended, and managed digital marketing campaigns across Google, Facebook, Instagram, and other platforms, achieving a 40% increase in online engagement.

Feb 2021 - Jan 2022

2. Senior Project Development Manager [Afiniti Ltd]

- Increased online engagement by 35% and lead generation by 50% within six months through targeted Google and Facebook ad campaigns. - Achieved a 25% reduction in CPC and a 40% boost in CTR by optimizing PPC campaigns. - Improved organic search rankings, leading to a 45% increase in organic traffic. - Enhanced marketing ROI by 30% through advanced analytics and performance tracking.

Jan 2017 - Dec 2018

4. Senior Manager Application Development & Marketing [Axact]

Spearheaded a robust marketing campaign that drove a 70% increase in app downloads and a 40% rise in in-app purchases. - Implemented data-driven user acquisition strategies, resulting in a 60% reduction in costper-install (CPI) and a 50% increase in user retention rates. - Optimized app store listings and conducted A/B testing, leading to a 30% improvement in conversion rates.

Jan 2015 - Jun 2016

6. Team Lead (IT/ Digital Marketing) [Teletec Co.]

Designed and managed all aspects of the digital marketing department, including marketing databases, email, and display advertising campaigns, resulting in a 50% increase in online engagement and lead generation. - Implemented targeted email marketing campaigns that achieved a 30% increase in open rates and a 25% increase in conversion rates.

Skills

SEM & PPC
Social Media Marketing
Technical SEO
Email Marketing
Brand Stratagy
Product Development

Languages

English
Urdu/Hindi
Spanish

11

Years Experience

2.5

Milion USD AdSpent

600+

Happy Clients

Thousands

Of Coffee Cups

My Specialities

PPC/SEM

I enjoy working as a PPC enthusiast. Throughout my career, I have successfully designed and managed around 2,100 digital ad campaigns, strategically investing approximately $2.4 million in total ad spend with an average ROAS of 450%.

Social Media Marketing

I specialize in crafting targeted social media campaigns that drive engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn. With extensive experience in optimizing ad spend and audience targeting, I've consistently delivered high-performing campaigns that boost conversions and ROI.

App Store Marketing

I excel in app store marketing, focusing on optimizing app visibility and driving downloads through strategic ASO (App Store Optimization) techniques. By refining keywords, enhancing app descriptions, and implementing A/B testing for visuals, I’ve consistently improved app rankings and conversion rates.

Analytics Driven

I have deep expertise in using Google Analytics, Google Ads, and other essential tools like SEMrush and HubSpot, critical for any PPC professional. These platforms enable me to track campaign performance, analyze user behavior, and optimize strategies in real-time for better ROI.

SEO

I specialize in SEO strategies that significantly boost organic traffic and search engine rankings. Leveraging tools like SEMrush and Google Analytics, I optimize content, keywords, and technical SEO to drive visibility and engagement.

Omnichannel Marketing

I specialize in creating integrated omnichannel strategies across PPC, social media, email, and content marketing. By aligning campaigns on Google Ads, Facebook, Instagram, and email platforms, I ensure consistent messaging and maximize conversions.

My Project Portfolio


I have worked on more than 3500 campaigns, these are only my top freelance projects.

1. Travel & Booking Mobile App For A Multinational IT Firm

100,000+ downloads

100,000+ downloads within the first month of launch.

Revenue Boost

Significantly boosted the firm's revenue.

Native App Development

Native mobile application development for both iOS and Android.

I spearheaded a comprehensive marketing campaign that included targeted Google Ads, social media promotions, and influencer partnerships. This multi-faceted approach drove significant user engagement and app downloads. The campaign's success was evident, with over 100,000 downloads.

Seamless Booking Functionalities

Integrated seamless booking functionalities into the app.

Market Position Solidified

Solidified the app's position in the market.

Comprehensive Marketing Campaign

Solidified the app's position in the market.

2. AI Art Illustration And Virtual Reality App

50,000+ Downloads

Achieved over 50,000 downloads within the first two months.

In-App Purchases Growth

Generated significant revenue through in-app purchases and premium subscriptions.

2-Month Marketing Launch

Successfully launched the app's marketing campaign within a 2-month timeframe (March 2023 - May 2023).

- Developed an AI-powered art app using DALL·E, enabling users to create unique artwork through AI-generated visuals. - Executed a comprehensive marketing campaign, including targeted ads, social media engagement, and influencer partnerships. - Achieved over 50,000 downloads and significant revenue through in-app purchases and premium subscriptions within the first two months.

Targeted Ads Success

Effectively utilized targeted ads to drive app visibility and user acquisition.

Social Media & Influencer Engagement

Leveraged social media and influencer partnerships to boost app engagement.

Comprehensive Multi-Channel Marketing

Executed a marketing strategy across ads, social media, and influencer channels.

3. Developed & Marketed Fintech Mobile App for a US Crypto-Based Startup

100,000+ Downloads

Achieved over 100,000 downloads within the first three months.

Increased User Retention

Significantly boosted user retention through targeted marketing efforts.

Multi-Channel Marketing Campaign

Led a comprehensive campaign using Google Ads, social media promotions, and crypto influencer partnerships.

- Designed and developed a secure Fintech mobile app for crypto transactions, real-time market analysis, and portfolio management. - Led a multi-channel marketing campaign, including Google Ads, social media promotions, and crypto influencer partnerships. - Achieved over 100,000 downloads in three months, significantly increasing user retention and transaction volumes.

Enhanced Transaction Volumes

Drove substantial increases in transaction volumes through effective marketing strategies.

Crypto Influencer Partnerships

Leveraged crypto influencers to amplify app visibility and credibility.

Comprehensive Multi-Channel Marketing

Executed a marketing strategy across ads, social media, and influencer channels.

4. Dentist Booking Website + App + Complete SEO & Social Media Marketing for a US Dental Client

11x Sales Increase

Achieved an 11x increase in sales through targeted digital marketing strategies.

Integrated SEO & Social Media

Boosted online visibility with a comprehensive SEO and social media marketing campaign.

Complete Digital Marketing Solution

Provided an end-to-end marketing solution, driving significant growth for the dental client.

- Provided a comprehensive solution with a dentist booking website, app, and integrated SEO & social media marketing. - Achieved an impressive 11x increase in sales through effective digital marketing strategies. - Demonstrated expertise in dentistry-focused app development and online visibility enhancement.

Dentistry-Specific Marketing Expertise

Demonstrated expertise in marketing strategies tailored to the dentistry industry.

Industry-Specific Marketing Expertise

Applied dentistry-focused marketing strategies to maximize client growth.

Social Media Engagement

Amplified brand presence with a robust social media marketing campaign.

5. E-Commerce Furniture & Decor Website Development/Marketing for a Client in UK

PPC Advertising Success

Boosted online visibility through targeted PPC advertising campaigns.

Successful E-Commerce Launch

Designed a captivating e-commerce platform for curated furniture and decor.

SEO-Driven Traffic Increase

Implemented SEO strategies that significantly increased organic traffic.

- Designed a captivating e-commerce platform for curated furniture and decor, enhancing the online shopping experience. - Implemented a comprehensive digital marketing strategy, including SEO, PPC advertising, and social media campaigns.

Enhanced Shopping Experience

Improved user engagement by enhancing the online shopping experience.

Social Media Campaigns Impact

Drove customer interaction and brand awareness through effective social media campaigns.

Comprehensive Digital Marketing Strategy

Delivered a full-scale digital marketing strategy that integrated SEO, PPC, and social media efforts.

6. Marketing For Sales & Management Software for a Real-Estate Organization

Targeted Marketing Campaign

Developed a comprehensive marketing campaign for sales and management software.

Increased Real-Estate Visibility

Enhanced the visibility of the real-estate organization through strategic marketing efforts.

CRM Integration Success

Leveraged CRM functionalities to improve client interactions and streamline management processes.

- Developed a comprehensive Sales & Management Software for a thriving real-estate organization. - Integrated key functionalities including payment processing, CRM, refunds management, and order delivery tracking.

Optimized Payment Processing

Implemented effective payment processing solutions to facilitate smoother transactions.

Refunds Management Improvement

Enhanced refunds management processes, improving customer satisfaction and operational efficiency.

Order Delivery Tracking

Integrated order delivery tracking to provide real-time updates and improve service reliability.

7. Digital Marketing & Creation of Education App for a Non-Profit Organization

Impactful Education App Launch

Launched an education app with interactive courses and progress tracking.

Enhanced Learning Experience

Improved student engagement with enhanced learning features.

Marketing Strategy Success

Executed a successful marketing strategy to promote the education app.

- Designed and developed an impactful education app using Flutter, catering to iOS and Android platforms. - Empowered students with interactive courses, progress tracking, and enhanced learning experiences. - Revolutionized modern education with an innovative app, fostering growth and enriching minds.

Increased Student Access

Expanded access to education through effective app marketing.

Non-Profit Focused Campaigns

Developed marketing campaigns tailored for a non-profit organization.

App Visibility Boost

Utilized strategic digital marketing to boost app visibility and downloads.

8. Marketing/Development Of Meditation & Yoga iOS App Development for a US Client

50,000+ Downloads

Achieved over 50,000 downloads within the first month of launch.

Successful App Marketing

Executed a successful marketing campaign to drive app downloads and engagement.

Tailored Meditation & Yoga Experience

Provided a comprehensive app experience for meditation, yoga, and breathing exercises.

- Developed an iOS app tailored for Meditation & Yoga & breathing exercises. - Marketed the app successfully, achieving over 50,000 downloads within the first month of launch. - Enhanced user well-being with comprehensive meditation and yoga resources, creating a tailored app experience.

Enhanced User Well-Being

Improved user well-being with targeted meditation and yoga resources.

Effective Digital Strategy

Utilized a strategic approach to promote the iOS app effectively.

Rapid Launch Success

Achieved significant app adoption and visibility in a short timeframe.

9. Real-Estate Website Plus Complete Marketing (Client Generated 3x Returns)

3x ROI

Achieved a remarkable 3x return on investment through effective marketing.

Advanced Google Ads Campaigns

Leveraged Google Ads to drive high-quality traffic and increase leads.

Captivating Real Estate Website

Designed and developed an engaging real estate website.

- Designed and developed a captivating real estate website and executed comprehensive marketing strategies. - Achieved a remarkable 3x return on investment (ROI) through effective digital marketing efforts. - Leveraged advanced Google Ads campaigns to drive high-quality traffic, leading to increased leads and conversions in the real estate market.

Comprehensive Marketing Strategy

Executed a full-scale marketing strategy to enhance online presence and performance.

Increased Conversions

Boosted conversions in the real estate market through targeted digital marketing.

High-Quality Traffic

Drove high-quality traffic to the website, resulting in improved lead generation.

I Am Available For Hire

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